Oh, that Buttler! - N.K.Narasimhan

 

"Anushkaaaa.... I scored a century."

"Are you serious? I don't believe it."

"Where were you? I played a match winning knock. We reached the Finals!"

"Oh..I am so sorry Virat. Every time you went into bat our dear one will look at you go to the middle of the ground and yell Papa papa and you will come back immediately. It was a bit too much for a little one to have her way too soon."

"Oh.. you missed my knock."

"How come? So surprising! I thought whoever bowled could get you out in a whisker. I just don't believe it. And that a century. Wait.. 

let me see the scorecard before I give you full marks. What you're saying is too shocking for me. You have helped so many players to reach their full potential. But..."

"Hey, we are not discussing what I did to others."

"You're not. I am. You get out to every Tom Dick and Harry and to every net bowler and you make tall claims here."

"Ok. If you don't believe,....See the scorecard.

Check it on your mobile."

"One sec... oh my God..Virat darling... you did it.

Its true. At last. You did score a century and won the match. Yay!

Wait...wait... Something is wrong. I forgot to mention the year. This is an old score card."

 "No..no.. it was a century. Virat scored a century. And RCB won the match."

"Hey,... useless fellow.. get up. And go, get milk. Its already 8 am. You watch some stupid match till late in the night and start screaming in sleep."

"Mom.. oh no.. was it a dream?"

"Yes... like you.. there may be so many waking up like this. You RCB fans... I tell you."

"But..where's Daddy?"

"Oh..he was yelling over the phone to somebody.

Talking about some Butler... mmm. Forever thinking of food!"

Bengali Babu By N.K.Narasimhan

During one of those great years in advertising, when I used to Lord over the Creative jungle I had many interesting experiences. As the Head of a creative team, I and my team often ended up in heated arguments in trying to defend our way of thinking with the account management while creating an ad campaign. The funniest part was the Creative guys and the Executive team never got along well except during the beer breaks.

There was one guy, a smart Bengali  Accounts Executive who had the great talent to get both the gang going in spite of various short comings. In one instance he defended our creative cause vehemently with the other executives before the presentation to the client. And off they went for the client's meeting. We stayed back due to other work smiling within knowing we have won the first round with the executives.

Couple of hours later, the victorious team returned, much to our delight waiting impatiently to know the fate of the great creative that has created such a fuss among us a few hours ago. And the Bengali babu came straight towards me with an impish smile knowing very well that all the grateful eyes were following him to my cabin.

" We did it!"

"We sold the very creative which you guys were pushing like hell."

" Great." I said.

" But there are some small changes"

" Like?"

" The Headline needs some changes"

" You mean, the size or the font?"

" Mmmm... the headline!"

" What?... What the..."

" Listen, Narsi! It was a hard sell.. The client was in no mood to look at that route.."

" Oh... Are you trying to tell me that you guys did a splendid job in convincing a client to change the headline alone?"

" Mmm.... Yes and No!"

" What's that goddamn YES for?"

" We got the client to approve the position of the logo!"

" Cut it straight. The client approved ONLY the position of the logo and all we have to do now is fill in the blanks..?"

" Yup!"

I got up, moved towards my cabin door. Opened it. The Bengali Babu got up, sweating slightly and was about to take a step towards the door.

" Wait. It's not over till it's over." I was furious, felt let down by the very guy who fought like mad with the other team mates just a few hours ago. " Was it a ploy to enact a mini drama to side track the creative team to believe in a few more miracles in life other than Jesus Christ.?

I looked at him. He was unable to look straight at me.

" Ok, You can go. But tell me what was the f....king fuss you made before you went sucking up to your client? Why the hell did you create such a scene?"

" Sorry, Narsi. I also believed that we have done the best creative. So I took it upon myself to convince the others in the team."

"...Except the client."

"Mmm. But I am not stopping with this. This client doesn't deserve  such a great ad. In fact I am happy he didn't approve it. We need better clients who would rejoice and celebrate great ideas.It's not over. We will pitch it with the other guys. You watch it. This ad will see the light of the day... and very soon!"

Oh, this Bengali Babu sure knows how to buy time. And not just time. He bought my smile too.

That stupid smirk on my face which reveals the gullible creative quench.

And late in the evening I and another friend entered a nearby eatery. 

" Oh... It was easy... I knew all along that route was a big NO!. It was no doubt highly creative. And was beyond the brief.as well. But then, we can't tell Narsi we understand clients better. So I played along and knew how to get it accepted by him without me even presenting the creative."

And that was none other than the Bengali Babu. He casually turned his head as he finished his statement with great pride. 

And he turned blue to see me right behind him.

Next day, everyone was asking him about his black eye.

Was it a creative punch?

 

OUTDOOR ADVERTISING!

A breath of Fresh Air?

From Super Sadhu-Passing Clouds

They are big, bold and beautiful. Billboards have been around for quite a while. In almost all places nowadays you can find billboards of just about every product there is in the market. No matter how you see it, billboard advertising is on the rise.

Compared to other forms of advertising, billboards are a more affordable way of getting your message across to the public. If newspaper advertising lasts only for a day and a television advertisement last for only about forty seconds, billboard adverting last 24/7

Billboards can connect easily with potential markets because more people are mobile nowadays - referring to the increasing number of commuters and more time spent outside of the house. Advances in technology have also made billboards more cost effective. Advances in digital printing have also allowed billboards to be printed cheaply and quickly on canvas. Lately, billboards have been getting pocket-friendly as well. But before you get your creative juices flowing and before you plunge into the exciting world of billboard advertising there things you need to understand.

First, don’t expect the billboard to contain a lot of information. This is not just possible. The number one rule in billboard advertising is simplicity. This rule simply means that you need to use only a few words to get your message across. But this doesn’t mean that you can no longer make complex, intelligent and intriguing statements. You still can but in the simplest way you can. Say three balls are thrown to you at the same time.

Chances are you will not catch all these balls let alone catch one. Throwing three balls at the same time is like throwing several ideas and message to your audience at the same time. If you throw one idea at a time chances are most of your readers will grasp it and walk away with the message. But if you throw two ideas at the same time only few will be able to get your message. So pay attention to the golden rule and keep your billboard simple.

The price for disregarding the rule is wastage of thousands of dollars but the reward can lead to huge fame and fortune. In billboard advertising it is also important to know your market. It pays to be aware of what your customers need and where most of your customers are to be able to strategically and effectively place your billboard. If billboards are put up in the wrong place and at the wrong crowd you might as well forget your chance of getting a lot of customers.

Money is indeed being made in billboard advertising, lots of it in fact, although trying to keep track of just how much the outdoor-advertising industry is collecting in can be tricky, since there is no system for measuring the budgets and revenues of those connected with it. But the opportunity is there. Businesses just have to make an effort and take advantage of it.

                                                       www.aiyoartist.com 

                                                  Encourage.Exhibit.Empower.

Animal Art by Design-- HORSES by N.K.Narasimhan

                                                                                                       

 I have always loved to explore Animal Art through applying design element. It tends to give a new dimension to the image and adds a bit of curiosity or intrigue to it. May be over a period of time, I have adopted this as my style while designing icon style of animals.

And one of my favorite animal has always been the Horse. This is one animal which looks always beautiful, graceful and full of power whether the animal is designed with other props like saddle or neck belts or without it. It's great fun exploring!

 

Happiness is ....

 

Glam Gals!

History would tell you that there's one thing that's quite tough to get around in this world.
Women!- Some of them have succeeded and some of them have shied away after trying their bit. Yes, it's not an easy task....to be thinking of them at work or in your better half's presence!. Their moves, body language,style,poses, outfit etc and all from pure imagination without any reference. That's what I did right in front of my quizzical wife! The only reference material I fell back was on my short memories and some spurts from the subconcious mind when I designed the Fashion Icons. One can visit the following links to spend sometime with some pretty women!
https://thenounproject.com/animnarsi%40yahoo.com/collection/fashion-girls-1/
https://thenounproject.com/animnarsi%40yahoo.com/collection/fashion-women/

Glam Gals are a bit of fun ......to design, ofcourse!

.

How to free download hardwork!

                                     

                                     

One day as I was gazing at the early morning sky a nosey neighbour joined me on the terrace.
"Hey Narsi, why do you always look lost? Lost in thoughts?"
"No no, Ram, I'm planning some new creative."
"Oh, may I know for whom?"
"For the world"
"Stop it. Be serious."
"Ofcourse I am."
"What ? Every morning I see you on the terrace, looking up at the sky and suddenly rush  back and scribble something on paper."
"Yes, yes. They are for the world."
"Narsi,Stop teasing me. You look posessed when you're working on those... What do you call them?"

"Icons"
"Mmm icons. Of what good is it for anyone when you should be creating movies or creating commercials like you always do."
"But these icons are for a cause."
"Oh.. That's nice.You mean you are contributing for a noble cause?
"Yes."
"And what's it?"
"For people who prefer to download it free than to buy the icons."
"What rubbish is that? You mean, you spend hours on the terrace looking up at your dear God to send signals or shock waves to you to rush downstairs and scribble something on paper and spend the next couple of days creating some stuff in black and white on the computer...pardon if it sounds racial.And you say, its for a cause. How can your hardwork be given for free?"
"We are all building a new language.. A kind of visuals, you see."
"Who all?"
"There are many like me."
"What? Many like you? Sweating it out day in and day out for someone to free download?

Don't you guys have a family or any other responsibilities? You artists are all a silly bunch getting excited over non commercial activities."
"Not just that. We also get paid when someone buys our icons instead of giving credits."
"Shameless fool.You create something out of the blue and you pitch your work against yourself. Free downloads versus paid downloads?"
"Yes yes."
"And what do you get after all that?
"Ah,! Now you ask me! Its Cha Ching!"
"What?"
"Its all a bit complicated you see, it slides down some scale or goes up the scale but I get something to buy toffees for some street children every month."
"Oh, a cause within a cause! When are you going to  buy much more than  toffees for the street children ? When are you going to live in your own house, drive a Merc, get a decent income for yourself?"
"What? Didn't understand."
"Yes. Why don't you work for us?"
"What do you do?"
"We run an NGO!"
"Cha Ching!"

Tweak a bit!

HOLD PAYMENTS!

Language

Contract

Weekend

GAG HIM !

Kiss and make it!

VALENTINO !

IDEAS !

Debrief !

Nostalgic Noon.